The “Innovator Dilemma” book published in 1997 (Harvard) –considered one of the most influential publications of modern times– has been characterized by decades of global market observations predominantly taking place between large organizations and disruptors. The author, Doctor Clayton Christensen, extracted an identified economic pattern occurring between above parties, leading to a new set of potential values applicable in every industry i.e. disruptive innovation.


Since that inductive record, various academics have been attempting to build complementary theories. However, management practitioners were still left without a workable, unified business model and method (UM).


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